Why do you think products with cheaper price don’t necessarily earn the highest sales? If the product’s message & intention is clear, it’s impossible not to earn your market’s attention. Hence, communication is your key.
Heru Prabowo, who’s worked in Unilever for over 16 years, will be coaching us on his secrets to creating a distinctive brand & marketing strategy.
On previous workshop, we’ve learned how to define our customer’s behaviour. On this third series, let’s apply our research to deliver the best communication skill.
What you’ll learn:
*BONUS: Free 1 hour consultation post-workshop (Lucky Draw Winner)
- Principle of communication
- Define targeted audience (Know who you’re communicating with)
- Compelling brand story (Message triangle, tone & manner)
- Translate compelling story to advertising
- Communication channels