Long time when Internet is not really the thing, most marketers used offline marketing techniques, or direct selling. Now, entering the internet era, marketing is starting to go digital, both through SEO and Google Ads. Social media such as Instagram and Facebook have also became a means of digital marketers to conduct marketing and promotions.
If we used to feel "digital era", now we’re entering "mobile era". The era where all internet users consume more contents everyday through their mobile devices, rather than desktop PC / laptop.
Are there any specific strategies needed for digital marketers to enter the realm of mobile marketing? What are the strategies that you have to do, hence your business will reach more than 45% of Indonesia's population using mobile as their daily driver?
Discover your answers in Toffeetalk 18 with experts sharing their insights about Marketing in Mobile Era.
- Alex Drobson (Head of Go Mobile Jakarta)
- Yudistira Ditya Pratama (Digital Strategy Lead - Bukalapak)